In the past year, fans of college sports may have noticed a difference when attending games. Patrons might have seen student athletes trying to sell the audience a toothpaste brand or persuading the audience to buy a subscription plan. The reason for this is because the NCAA changed its rules and now allows student athletes to make money off their name, image, and likeness. Rules vary state to state, but it is because of these new rules that University Sporting Goods is to launch the content marketing campaign we have titled #ComeToUSG.
